When and why to be choosy about content marketing clients

Not-so-valid reasons for turning down a client

Irregular work load

Annoying editing process

Not appreciating the creative brilliance in your writing

While there is certainly an art to content marketing, content marketing is not, in and of itself, art. Your client isn’t posting content on their blog just so it can be enjoyed and admired.

Valid reasons for turning down a client

You’re doing too much hand-holding

They’re don’t know what they’re doing

It’s something you don’t want your name associated with

They ask you to do something unethical

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Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.

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Patti Podnar

Patti Podnar

Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.

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