What does it say when a brand ghosts its online community…and the community moves on without it?
4 min readOct 19, 2020
What happened when Fine Cooking disappeared overnight
This story of a marketing fail began when the Fine Cooking website, which I had visited just the day before, suddenly redirected me to Food and Wine. No landing page, no pop-up notification, and no response to the Tweets I sent to both publications…