The REAL reason employees aren’t sharing your content

why employees won't share your content

They don’t know whether they’re allowed to.

content marketing

You haven’t asked them to.

It’s too hard.

All valid reasons. But here’s the real reason:

It’s weird.

Sharing your employer’s content is spammy and weird.

Why should your employees’ friends care about DNS attacks?

Why should your employees’ friends care about arctic survival suits?

Why should your employees’ friends care about content marketing?

If you want your employees to share your content, you have to give them a reason other than spamming their friends.

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Patti Podnar

Patti Podnar

Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.