How to do content marketing for the solopreneur

content marketing

Reassess who you are and what you do

Doublecheck your value proposition

Doublecheck your audience

Connect your offering with your customers’ pain-points

Or…

Come up with a list of topics

Save keyword research until you have more experience

Additional resources

Be careful with headline analyzers

Focus on your customers

A few best practices that are worth your time, even if it’s just little ol’ you

Be professional

basic grammar

Do your basic SEO

Include images

Publish and promote your content

Make your blog easy to find

Monitor your analytics (within reason)

Look professional

Talk about who you are more than what you do

And don’t be too cutesy about it

social media

Conclusion

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Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.

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Patti Podnar

Patti Podnar

Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.

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