How should marketers handle the Mandela Effect?

Photo by Aurélia Dubois on Unsplash

Have you heard of the Mandela Effect? It’s when the public’s memory of a thing or event is different than the reality. It was named the Mandela Effect because of the number of people who insisted he died in prison in the 1980s, even though he lived until 2013. (Follow this link for a page that gives more great examples: What’s your memory of Curious George’s tail? And what’s the name of that peanut butter…