Crisis management in social media and content marketing

content marketing

Make a plan

Prioritize prevention

Determine whether any automated messages could backfire in a crisis

Know what’s in the pipeline

Make sure all employees who post on your company’s behalf are properly trained

Encourage employees not to share passwords or leave their desks unattended with any social media platform open

Stress the importance of making sure employees are posting on the right account

content marketing

Take advantage of your team’s diversity.

Back each other up.

content marketing

Weather the storm

Get the timing right

Identify the real problem

Lead the charge in poking fun at your “stupid” mistakes

content marketing eclipse

Offer reasons, but not excuses

Describe which actions (if any) you’ll be taking to prevent future problems

Know when to shut up

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Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.

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Patti Podnar

Patti Podnar

Wife, mother, and content marketing consultant. Discovering and enjoying life as a work-from-home business owner while #50ishwithafullnest.

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